Responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services. Creates, conveys and improves brand messages and awareness. Develops sales presentations and provides reports based on information collected such as marketing trends, competitor analyses, new products, and pricing. May coordinate involvement in conferences, exhibitions and marketing seminars. Data-driven inbound marketer who is capable of managing the majority of the marketing efforts for the company.
Responsible for attracting website traffic, driving new leads for the business, and nurturing leads into customers, in conjunction with sales staff and technical staff.